Blueprint Advertising has been a leader in Website Design in the Tulsa area since 2009. Web Design is not just an art its understanding the end goal when building it. It's not enough to just have a pretty site. We often ask our clients "What's Next"? You should ask yourself that question. You have a great site and so what, Is anyone coming to it? If they are coming to it are they doing anything once they are there? So who cares that your site looks amazing. Our Web Design team asks these important questions so when building it they are taking the appropriate measures to assure you know where your traffic is coming from. What people are interested in and what they are not interested in. They take the time to think about what call of actions can be taken through out site to give the visitors multiple times to call, fill something out, learn more and become a fan of your page. Below are some samples of websites we have built for some of our clients and some important do's when building a website.
First impressions are vital... Looking sharp, clean clothes, getting to meetings on time – it all matters. It shows people around you that you care and that you are on top of things.
Online first impressions is no different. Website visitors make decisions about the credibility about your company within a few seconds, and one in five website visitors will leave your website, not giving you a second chance.
Staying on top of the current website trends makes it possible to create a website that will impress your audience, and will hold users attention for the first 15 to 20 seconds they are on your website.
1st things 1st. Website design is not art.
Art expresses feelings, raises questions, provokes emotions. By contrast, design helps people to look for answers, take action, or complete a task.
More than ever before, everything in web design, from imagery to navigation, to content, must serve a purpose. Many websites are now decades old, and some have collected huge amounts of clutter along the way. If you are redesigning an existing website, start with a clearout (content audit), and focus on what’s important by mapping key customer journeys. If, on the other hand, you are building a website from scratch, consider wireframes, sitemaps and top tasks as your starting point. Prioritise clarity over absolute completeness.
To Persuade with numbers
Numbers project confidence. A web designer that has built 100's websites comes across as more competent than the one who has ‘many years experience in the industry’. A company that has offices in 4 countries seems more established than the one with ‘international presence’. Even when the numbers are not very meaningful, being precise and specific still works. Carolyn Mendelsohn, an award winning photographer, owns 321 snow globes. How about that?
Grids, frameworks and pre-made themes
As CSS frameworks and grids mature, more and more coders use them as a basis for their web development work. They allow beginner coders to step up their game and they help digital agencies to streamline their production. Frameworks might sometimes contribute to bloated code but they cut down development time and take care of responsiveness, which makes them a good choice for many digital projects.
Google Material Design was first introduced in 2014. It’s a set of principles and best practices for web designers and mobile app developers. Google Material Design is about going back to basics, focusing on what’s important, but still accounting for multiple resolutions and devices – an over-engineered simplicity, if you like.
Google Material Design with its flat colours isn’t the only approach to web and mobile app design but it continues to be popular and trendy. Fabulous app, Google Material Design winner, is a remarkable example of Google Material Design principles at its best.
The overriding rule with regards to choosing effective images for web is that they have to be relevant and genuine. When choosing images, think about the following:
Are product images appropriate and useful? If so, this should be your first choice.
Can you use an authentic image to tell a believable story about people using your product and benefitting from it?
How can you show that your product is of good, or superior, quality? Can you show the craft, the expertise or the materials that make it great?
Are you charitable, ethical, organic, green? Does your business give back to the community? Does it make the world a better place?
Overused staged photography will make your website look dated. Choose realistic images that portray real world and real people. Use new perspectives: selfies, feeties, drone and head-on camera pictures and videos. Try full-screen approach, with the image occupying the whole screen.
Humans can hold between 5 and 9 items in their short term memory. A landline number such as 496 0926 is relatively easy to remember, but something a bit longer like 07700900546 is far more difficult to retain in your memory. That’s why, for a long time, web developers and UX designers strived for a maximum of seven menu items (7±2) in the website navigation. But that’s changing.
The number of visible, main menu navigation items is now reduced to the absolute minimum. Paypal has only three visible items in their primary navigation.
Continued influence of the mobile design means that hamburger navigation icon is more popular than ever. The jury is out on the effectiveness of this approach – it’s not just the meaning of the icon, but the size and visibility of the three lonely lines that affect the usability of the hamburger approach. Research and A/B testing seems to show that hamburger lines combined with a MENU label – such as the one on Adobe website - works significantly better than the hamburger icon alone.
Performance and intelligent analytics insight
Average weight of the homepage across the websites reviewed in this article is approximately 3.5MB. With all the high resolution images, interactive scripts, font replacement techniques, webpage performance requires special consideration. “If you can make the site load a second faster, you can drive engagement by 5%" according to Financial Times. Note the use of Engagement in website matrix in this quote. Intelligent insight that goes beyond page views and unique visitors is increasingly important for understanding what works and what doesn’t on your website.