Inspired by the death of Kirk Cameron's close friend Matthew Sandgren, who was only 15 years old when he succumbed to cancer, "Unstoppable" deals with the issue of why God allows bad things to happen to good people, and how tragedy has made Cameron's faith stronger. "It's tackling a philosophical question ... a real stumper," Cameron explained.
"It's easy to get excited about your faith when things are going well in your life. But when your whole world comes crashing down on you, the questions start: 'Where is God when I need him most? Why do bad things happen to good people?' UNSTOPPABLE is a journey, based on a true story, that has become the most personal and transparent project I have ever made regarding my faith. Together, in hundreds of theaters across America, we will discover with our eyes wide open, that life is stronger than death, good is stronger than evil, and faith is stronger than doubt."
Unstoppable launched on a Tuesday evening in a "live event" from the campus of Liberty University in Lynchburg, Virginia. Shown on just 700 screens across the nation, the film grossed over $2 Million that evening. The "Unstoppable" event was the most successful one-nighter in history.
Blueprint Advertising was fortunate enough to play a part in the online marketing (See: RCO Program) for Unstoppable. Since the theatrical release, Blueprint has again played a role in the marketing efforts for the ongoing DVD release.